Freeform Locs

Accepting the Challenge of the Loc Journey

Are you ready to loc or just need tips and tricks. Click here to get started.

Transitioning from Relaxed to Natural

Transitioning from Relaxed to Natural

Unsure how to transition? We've created a quiz to help you decide.

Natural Hair Care Know-How

Natural Hair Care Unplugged

Start here to find out all you need to know

Once you decide to put down the relaxer for good and begin your journey to natural hair, you will experience a feeling of freedom and empowerment like you have never known. The journey is real.

Show your napptural pride with one of our scoop neck, 100% heavy cotton jersey T-shirts. Available in 3 colors.

  • Heavyweight for durability and strength
  • Comfortable loose fit
  • 100% cotton jersey
  • Pre-shrunk

Size guide nb tee

Napptural Boom Tee


Latest Natural Hair News from the Web

  • Barber bill cut short; license changes snipped
    “While these bills were intended to allow for greater freedom for Tennesseans to engage in the business of natural hair styling and to streamline the regulation of the professions of barbering and cosmetology, mounting opposition and confusion made it clear that it would be preferable to withdraw ...
  • Olympian Adam Rippon Gets Brazilian Blowouts and More of His Grooming Secrets
    This is not the natural hair that I was given at birth. I've been getting Brazilian blowouts for over a year and you know what? I don't give a s–t. And I've never looked back. Us: Why did you decide to change your hair? AR: I decided that I didn't deserve pubes for hair. And in that moment I said, “It doesn't ...
  • This 17-Year-Old Girl Designed a Mural To Send A Powerful Message About Equality
    I want people to appreciate their shapes, or their natural hair, or their curls, and to focus on themselves and not be affected by society. Last spring, I was given a chance to create something different. My school received a grant to collaborate on a mural with a nearby school, and my art teacher asked me ...
  • Beauty box company Cocotique shares data from 2018 Women of Color Hair Care Report
    Well over half of the 1,200 Coctique subscribers who participated in the survey—70% in fact—favor natural hair styles, “which was defined as curly, coily, kinky or fro,” ​according to a media release about the 2018 Women of Color Hair Care Report. 11% of respondents opt for “relaxed or protective ...
  • Naturalicious breaks hair barriers and heads to Sally Beauty Supply
    Innovative natural hair care brand Naturalicious is headed to the shelves of Sally Beauty Supply. Sally Beauty is the largest retailer of professional beauty supplies in the world. Naturalicious' entire hair care product line is both natural and gentle while saving consumers up to 80 percent of the average ...

Your Natural Hair Is Beautiful!

Natural hair is not a mystery. It is not difficult. Once you stop trying to force it to change into something it isn't, you will find your Nappturality.

Homemade Hair Products

Have you ever tried to make your own products? It's easier than you think. It's easy, fun and can save you a lot of money too! Click to learn more.

Ask a Question

Natural hair veterans are here to help you if you need support and advice. Post a question here and we will do our best to help you find a solution.


Natural Hair Styling

Having trouble with natural hair styling or just need some new ideas to get you through a rough patch? Our Gurus can help you with that.

Transitioning to Natural

Transitioning from relaxers can be the most challenging phase of your natural hair journey. Take our quiz to find the best way for you.

Natural Hair Salons

Looking for a natural hair salon near you? We are building a listing based on client reviews here, so you can find the right stylist for you.

Natural Children

Find styling advice and ideas for little girls of all ages. Tenderheaded or not, grow your daughters hair long and healthy without chemicals.

Nappturality Shoe 300 faded

Your Natural Hair is NOT a Fad

Wearing natural hair is not a fad. It is not a fashion trend. It's the natural hair you were born with. So why can't you wear it?
Don't believe the negative hype..

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