Recently Target had all Shea Moisture products on sale for buy one get one 50% off. I've used their deep cleaning shampoo before and one of thier hair oils and they worked OK but I saw that they had a shampoo that had a Allure Magazine "Best of Beauty" award seal on the bottle. It was their Shea Moisture RAW SHEA BUTTER MOISTURE RETENTION SHAMPOO. Since it was on sale I gave it and another one of thier shampoos a try. I LOVE it. It leaves my locs feeling soo soft and moisturized after I wash them. I only wish I had gotten two of them. Hope it works for someone else!