NEW on the Forums

Blogs & Posts

02 July 2019
Blogs, Stories and More
 Making color POP!Let's talk color. Darkening, lightening, enhancing colors. Ombre, block color, stripes and grey coverage. If you're going to do it, do it as healthily as possible.Virgin ha...
05 August 2019
Blogs, Stories and More
Vitamin C Serums I was never a big fan of facial serums. To me they were always sticky and made claims that were ridiculous and unbelievable. But entering my 40s, my skin starte...
27 July 2019
Blogs, Stories and More
The best thing you can do for your natural hair is to keep it moisturized. Understanding how well your hair holds moisture and how it treats products is the key to making su...
14 September 2019
Blogs, Stories and More
We LOVE New York Fashion week! It's a jewel in the crown of fashion. Not only do we get a look at what's new and trending, but how we can update our look to evolve with the times. More and more m...
19 August 2019
Blogs, Stories and More
It seems to me that the essence of going natural is being transformed into not so much of a journey of self-discovery but a journey to see how many hair products one can use on their heads to make the...

Relaxer Sales Drop

Written by 

Now this is positively scrumptious news... It has taken some time for people's inner nappturality to show financial hits to the relaxer industry  but finally...

UPDATE:Since the original publication of this article, relaxer sales continue to decline.

Research from Mintel International, a European-based global marketing firm has found that Natural Hair becoming the new NORM. Relaxers for Black hair account for just 21% of black hair care sales these days and the sector has declined 26% since 2011, when sales reached a high of $179m. These figures are based on their studies and enquiries about them need to be directed to them. However I am not at all surprised at these figures and have bo reason to doubt them. View the original article here: RELAXER SALES DECLINE

Mintel's research also predict the relaxer-buying market segment value will decrease to $152m this year, down from $206m in 2008.

One important fact for Nappturality.com coming out of these figures are, in the past 12 months, 70% of black women say they currently wear or have worn their hair natural (with no relaxer or perm), 53% have worn braids and 41% have worn locks. That is brilliant news.

“The natural hair care trend is driving an increase in sales of styling products such as styling moisturisers, setting lotions, curl creams, pomades etc. But the increase has caused the relaxer segment to decline in sales,” said Tonya Roberts, multicultural analyst at Mintel.

Shampoos and conditioners formulated specifically for African American hair is estimated to climb to $257m in 2013, up from $211m in 2008, while the styling products segment including pomades, butters, mousse, gels etc is also expected to climb from $220m in 2008 to $268m in 2013.

Keep the relaxer sales moving downward sisters, for your health and your hair!

Nappturality Shoe 300 faded

As the ordinary or otherwise use(s) of my homemade hair recipes or styling techniques and hair advice is outside the control of Nappturality.com., no representation or warranty, expressed or implied, is made as to the effect(s) of such use(s), (including damage or injury), or the results obtained. Nappturality.com expressly disclaims responsibility as to the ordinary or otherwise use(s). Furthermore, nothing contained herein should be considered as a recommendation by Nappturality.com as to the fitness for any use. The liability of Nappturality.com does not include any consequential losses from the use of advice given here. The articles on this website may be reproduced in whole or in part provided that the reproduction includes a credit of authorship to "Nappturality.com", plus a crawlable link to either https://www.nappturality.com/ or to the original article on this site. Contact us if you would like to reproduce an article on your site.
SuperNappturals
We have 751 guests and 22 members online