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26 August 2019
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Tyra Banks is one of those women whose looks are timeless. She changes up her hair, her makeup, her clothing style and every single time, she nails it. And we love it and we love her in all her reinve...
27 July 2019
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The best thing you can do for your natural hair is to keep it moisturized. Understanding how well your hair holds moisture and how it treats products is the key to making su...
19 August 2019
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It seems to me that the essence of going natural is being transformed into not so much of a journey of self-discovery but a journey to see how many hair products one can use on their heads to make the...
02 July 2019
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 Making color POP!Let's talk color. Darkening, lightening, enhancing colors. Ombre, block color, stripes and grey coverage. If you're going to do it, do it as healthily as possible.Virgin ha...
12 October 2019
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Nothing, and I mean nothing – is as fierce as a cool, sharp and on-point teeny-weeny-afro. And I mean that. I have worn almost every style out there on my natural hair. And the one that gave me the mo...

Relaxer Sales Down

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Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration.

US Black Haircare market report

"The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy."

- Toya Mitchell, Multicultural Analyst

This report has confirmed the following:

Nappturality Shoe 300 faded

As the ordinary or otherwise use(s) of my homemade hair recipes or styling techniques and hair advice is outside the control of Nappturality.com., no representation or warranty, expressed or implied, is made as to the effect(s) of such use(s), (including damage or injury), or the results obtained. Nappturality.com expressly disclaims responsibility as to the ordinary or otherwise use(s). Furthermore, nothing contained herein should be considered as a recommendation by Nappturality.com as to the fitness for any use. The liability of Nappturality.com does not include any consequential losses from the use of advice given here. The articles on this website may be reproduced in whole or in part provided that the reproduction includes a credit of authorship to "Nappturality.com", plus a crawlable link to either https://www.nappturality.com/ or to the original article on this site. Contact us if you would like to reproduce an article on your site.
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