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02 July 2019
 Making color POP!Let's talk color. Darkening, lightening, enhancing colors. Ombre, block color, stripes and grey coverage. If you're going to do it, do it as healthily as possible.Virgin ha...
02 July 2019
Yes, we are still fighting the fight against discrimination of us. Our hair has always been a focus of hair discrimination in American society. Since having to obey laws which forced Black women to co...
19 August 2019
It seems to me that the essence of going natural is being transformed into not so much of a journey of self-discovery but a journey to see how many hair products one can use on their heads to make the...
12 July 2019
A recent tweet by a self-proclaimed "progressive "man – who says he is running for Mayor of San Francisco - on Twitter – unhappy with the appointment of ...
05 August 2019
Vitamin C Serums I was never a big fan of facial serums. To me they were always sticky and made claims that were ridiculous and unbelievable. But entering my 40s, my skin starte...

Relaxer Sales Down

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Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration.

US Black Haircare market report

"The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy."

- Toya Mitchell, Multicultural Analyst

This report has confirmed the following:

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