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02 July 2019
Blogs, Stories and More
 Making color POP!Let's talk color. Darkening, lightening, enhancing colors. Ombre, block color, stripes and grey coverage. If you're going to do it, do it as healthily as possible.Virgin ha...
02 July 2019
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Yes, we are still fighting the fight against discrimination of us. Our hair has always been a focus of hair discrimination in American society. Since having to obey laws which forced Black women to co...
11 September 2019
Blogs, Stories and More
Back when I wrote this article about Viola Davis and her big beautiful afro at the Golden Globes, I was super excited. No one had dared to wear their natural hair so OUT and...
25 August 2019
Blogs, Stories and More
When I first went natural, I was really on a tight budget. And I had no idea about styling natural hair let alone what products to use. There weren't any products for natural hair anyway because it wa...
14 September 2019
Blogs, Stories and More
We LOVE New York Fashion week! It's a jewel in the crown of fashion. Not only do we get a look at what's new and trending, but how we can update our look to evolve with the times. More and more m...

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Relaxer Sales Down

Written by 

Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration.

US Black Haircare market report

"The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy."

- Toya Mitchell, Multicultural Analyst

This report has confirmed the following:

Nappturality Shoe 300 faded

As the ordinary or otherwise use(s) of my homemade hair recipes or styling techniques and hair advice is outside the control of Nappturality.com., no representation or warranty, expressed or implied, is made as to the effect(s) of such use(s), (including damage or injury), or the results obtained. Nappturality.com expressly disclaims responsibility as to the ordinary or otherwise use(s). Furthermore, nothing contained herein should be considered as a recommendation by Nappturality.com as to the fitness for any use. The liability of Nappturality.com does not include any consequential losses from the use of advice given here. The articles on this website may be reproduced in whole or in part provided that the reproduction includes a credit of authorship to "Nappturality.com", plus a crawlable link to either https://www.nappturality.com/ or to the original article on this site. Contact us if you would like to reproduce an article on your site.
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