fbpx



Create an account
Reset Password

Blogs & Posts

16 June 2020
Blogs, Stories and More
We all have heard the benefits of African Shea Butter for decades. Centuries. And it has rightfully earned its place at the apex of nut butters. But what is it, where does it come from and is it for e...
10 December 2019
Blogs, Stories and More
"I am a daughter of the African soil and I am beautiful. See your face reflected in mine" Zobizini Tunzi Congratulations to Zozibini Tunzi, Miss Universe 2019. Her beauty is strikingly honest,&nb...
26 August 2020
Blogs, Stories and More
A couple of times a year, this subject come around. Like a comet, it blasts through natural hair groups, discussion forums and social media. Is the word "nappy" good or bad? Should we use it or not?&n...
08 December 2019
Blogs, Stories and More
You are in the car and lean over to grab something. When you lean back to your seat, you get a whiff of something, and it's not pleasant. It's like a musty, sweaty or sharp smell. Where is it coming f...
17 August 2020
Blogs, Stories and More
You know, people have ALWAYS been up in Black women's business when it comes to our bodies, our hair. Too skinny, too fat, short, too nappy, too whatever. And you know what? Leave us alone. There is a...

More Articles

Relaxer Sales Down

Written by 

Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration.

US Black Haircare market report

"The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy."

- Toya Mitchell, Multicultural Analyst

This report has confirmed the following:

Nappturality Shoe 300 faded

As the ordinary or otherwise use(s) of my homemade hair recipes or styling techniques and hair advice is outside the control of Nappturality.com., no representation or warranty, expressed or implied, is made as to the effect(s) of such use(s), (including damage or injury), or the results obtained. Nappturality.com expressly disclaims responsibility as to the ordinary or otherwise use(s). Furthermore, nothing contained herein should be considered as a recommendation by Nappturality.com as to the fitness for any use. The liability of Nappturality.com does not include any consequential losses from the use of advice given here. The articles on this website may be reproduced in whole or in part provided that the reproduction includes a credit of authorship to "Nappturality.com", plus a crawlable link to either https://www.nappturality.com/ or to the original article on this site. Contact us if you would like to reproduce an article on your site.
SuperNappturals
We have 372 guests and 17 members online
X

Right Click

No right click