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Transitioning the Natural Hair Product Market
9 years ago, (I know, time flies) we discussed how big hair companies (Revlon, Pantene etc) were jumping on the new Black natural hair bandwagon. Back then we were concerned that they were deceiving us by adding shea butter or coconut oil and rebranding the same products by putting someone with an afro on the packaging and calling it "Natural." And adding a few bucks to the price.
Guess what? We are still concerned.
More and more companies have added "us" to their product line, as relaxer sales nosedive and then need to keep their bottom line in profit. We are still worth over $BILLIONS to the hair care market.
Pantene launched a "Gold Series" line tailored specifically to our hair market and Revlon launched their own line, a "Black Seed" in a sleek, black and gold packaging. (Black and Gold seems to be a theme where our hair products are concerned…)
African American consumers have dominated the ethnic hair and beauty market, ringing up $54 million of the $63 million total industry spend in 2017 in the US alone.[i]
Don't get me wrong, I am all for promoting Natural Hair beauty and for choice of products to use that work for our hair. I just want to make sure that these products are good for our hair and don't contain harmful ingredients. More often than not, these big companies choose cheap over quality for mass production. Personally, when I am looking at hair care products I look first at what's available from small, Black businesses and I ALWAYS check the ingredient list. I have already written articles[ii] this year on what to check for in your "natural hair" products and updated a couple with new information.
This is an EPIC post because not only is it probably one of the first topics recognizing what had started to emerge in the market, but because it is still the case today, almost a decade later. Scroll through and see what we were thinking about all this back then and compare it to where we are now.
[ii] https://www.nappturality.com/natural-haircare/3927-suave-naturals-know-your-ingredients https://www.nappturality.com/natural-haircare/3927-suave-naturals-know-your-ingredients https://www.nappturality.com/natural-haircare/3881-chemicals-in-natural-products